Merging the art and science of negotiation with decades of deliberate practice for optimal results
Value Negotiation
Negotiations shape the world, and we are changing the world one negotiation at a time!
Founded by INSEAD Professors in 2014, VN has become a successful advisory boutique firm assisting organizational clients worldwide with their most challenging negotiations. With decades of experience, our negotiation professionals offer innovative, collaborative, and efficient process solutions. We help our clients harness the value of complexity to improve relationships while crafting superior and sustainable deals. We do not offer tips or tricks but rather a strategic approach to hand you the steering wheel of your negotiation.
The VN Approach
Using an advanced and proprietary win-win system, our method - Value Negotiation - aims to maximize value while minimizing risks in the broadest range of situations. We recognize that every negotiation is different, and thus we tailor our advice based on proven strategies and your unique reality. Negotiators never work with perfect information, and no single negotiation move works every time. As a result, we use our probabilistic evidence-based VN system to assess your negotiation's risks and rewards to build and iterate adaptable strategies. Our flexible approach enables us to negotiate across cultures and industries with ease.
Why Us?
Win-win is not the solution to every negotiation, but it is often the best method to achieve superior and sustainable value at the lowest risk. It can be challenging to anticipate the value of a win-win strategy. The more inexperienced negotiators do not know what win-win is supposed to look like. The more experienced ones may have seen poor win-win samples where win-win was weak. We are not naïve negotiators hoping that our counterparties will reciprocate if we act nice. Most play hardball tactics. However, through our positive, not naïve expertise, you can negotiate the difficult balancing act of maximizing value and relationships.
The Team
Camila Renault
Rodrigo Gouveia
Rodrigo Gouveia
Founder, Negotiation Coach
Rodrigo Gouveia
Rodrigo Gouveia
Rodrigo Gouveia
Partner
André Dória
Rodrigo Gouveia
Horacio Falcão
VN Senior Advisor
Horacio Falcão
Sharmilah Salleh
Horacio Falcão
Managing Partner
Sharmilah Salleh
Sharmilah Salleh
Sharmilah Salleh
Operations Manager
Success Stories
